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Helpful tips to selling commercial real estate

Buildings in Pleasanton, CA

Entering the commercial real estate market can be a great opportunity to build wealth and diversify your portfolio. Even if you have plenty of experience in the residential real estate market, transitioning into commercial real estate can present new challenges along with a few surprises. Familiarizing yourself with the process will help you avoid any unexpected problems, and will help pave a path towards success.

Here are several important things you should know if you’re planning to sell commercial real estate in Pleasanton, CA:

Talk to someone with experience

Entering commercial real estate can be challenging for first-timers. It can take years of experience before you can navigate the market with ease and make well-informed decisions.

That said, one of the best ways to smoothen out that difficult learning curve is to look for someone who can guide you through the steps of selling commercial properties. While you can find plenty of helpful resources online, nothing compares to getting insider information from someone who has lots of experience working in commercial real estate.

Try to look for a seasoned real estate agent and ask if you can accompany them while they’re completing deals. Getting a first-hand look at the steps involved will be valuable once you are handling your very first commercial real estate transaction.

Marketing your properties

To sell a commercial property, you will need to market them first, obviously. It’s easier said than done however, as a successful marketing campaign requires a well-designed strategy.

One way to approach it is to think about the type of content you want to get if you were the one looking to buy a commercial real estate property. Creating content that gives buyers a good understanding of what they’re about to purchase is key.

In today’s online-first landscape, advertising in websites and social media platforms is highly effective, as you can target demographics that your commercial property may appeal to.

Stay updated and never stop learning

To be successful in commercial real estate, you will need to stay on top of things at all times. Just when you think you’re already in the groove, the city government could suddenly rezone an area your prospective client might be interested in. Certain lending rules could also change, which can impact a client’s ability to secure funds required for purchasing a property.

Constant changes in the industry could discourage buyers from certain commercial properties. Lots of things can change unexpectedly, and there’s often nothing you can do to stop the effects caused by those changes.

Continuously seeking information and staying on top of recent developments will help you process and deliver that type of information to clients, since they will depend on you for proper guidance throughout the transaction.

Looking for new ways to streamline your operations is also a great move. Keep an eye out for new social media platforms, recent zoning restrictions, and other major changes that can affect the commercial real estate market. Getting a solid grasp on new tools and techniques and integrating them into your strategy is something that can give you the edge over your competition.

Need help selling commercial real estate in Pleasanton, CA? Get in touch with me today at 925.216.0676 or send an email to alice(at)alicewlchen(dotted)com.